The Domino Effect of Changing Your Logo

It is a rainy afternoon, and you have a cup of tea and a box of dominoes. You set up on the end, one next to each other in a line snaking across your dining-room table. Then you bump the first domino, and watch as the rest fall, one after the other.

Transform your logo is more than just fun and games

Changing your logo is a bit like playing dominoes-once you start, you have to keep knocking over draft after draft until you have all your marketing pieces in place again.

Once you decide to create a new logo, you will find a whole new list of to-back. This would include the establishment of the brand definition, express a logo, and then make sure that all the rest of the movement of these parts

Knocking down those at-DOS takes more effort than simply minor dent that rolled onto the row of dominoes.

What is the recasting really mean?

Rethink the first time that you have designed your logo of the work, time, money and thought you had to put into the project. Just because it is an overhaul does not mean that it will be easier than the first time. In fact, it may be more difficult because you are more invested in the brand of your company and you were when you first launched.

1. Having a good reason. You must have a reason that makes sense from a business perspective. If you review your logo, because you are bored, this is perhaps not the best use of your resources. But if you made a major change in your services, target audience, or the benefits you provide, a restructuring can be justified.

If you do not have a good reason to redesign your logo, reconsider whether an overhaul is the right direction to take.

2. Hiring a designer. The search for a designer to create a just your company logo takes time, attention to detail and patience to really look at the designer's expertise. You are perhaps already been lucky to have a designer that you work with. In this case, you just have to make sure they have the time and inclination to work on your project. If you do not have a designer, you can see my advice on hiring a designer to learn more about the topic.

3. Re-examination of your brand Definition. If you go to redesign your logo, you can deepen your brand and make sure that it is also polished and complete as possible. Returning to the personality of your business, service offerings, plans for product differentiation and will be sure that you develop a logo that will help you connect with your best customers. Clearly define who your target audience and what they want to see in a logo.

4. Transforming the logo is a big investment.

If you want to change your logo, you will have to invest time, thought and money into the redesign. Make sure you have the bandwidth and budget to give the project the attention it deserves.

5. Salissement and revision of all your marketing materials. Once your new logo is finished, you have to recycle your business cards, letterhead, brochures and other printed materials and pay for the new printing. Then there's the recasting of your site (and the rewriting of the publishing and that you should do it in conjunction with the latter). And do not forget to change the design of numerical models on your computer your email at the bottom of the mark, newsletter templates, Word letterheads, invoices and Quickbooks.

Spend your marketing pieces and just think about what would be necessary to re-establish those. The writing, editing, design, coding, printing ... Do you really want to redo all that work? And the redesign of all these materials fee?

6. Making the transition makes sense for your customers. Your customers joined your logo. They identify with what the face of your business. If you just change your logo without saying anything to your customers, it can make them feel disoriented and private-as their feelings about your company do not matter. Changing the way the materials to watch your customers may wonder if your company has been bought out, or if you raised your prices or changed your level of service.

If you create a new logo, be sure to inform your clients about current and past the change, and to explain the reasoning behind the restructuring. This simple act can help keep their confidence and keep them on board your company through the transition.

Ensure that you are ready to meet these 6 steps of your logo redesign will ensure that a need goes smoothly redesign-like knocking over dominoes.